- Sotheby’s Concierge Auctions recently sold a luxury beachfront home, “La Dune,” in its characteristic high-stakes, paddle-raise style.
- CEO Laura Brady discussed the process, highlighting the brand’s unique approach to closing high-end real estate deals.
- According to Brady, the competitive environment generated by Concierge Auctions can help agents secure a sale in a market that’s becoming increasingly demanding for luxury real estate.
- The auction format attracts qualified, committed buyers. These aren’t your casual open house looky-loos; they’re loaded with the intent (and cash) to get down to brass tacks.
- Brady believes that luxury agents pick Concierge Auctions because they can offer a structured sale process within a specific timeline. None of that agonizing waiting, wondering if your high-priced property will sell or turn into a dust collector.
- “La Dune” is an alluring waterfront home in Sagaponack, New York. It features plenty of luxury amenities to persuade the average multi-millionaire they’re making the right choice.
A Hot Take on ‘La Dune’ Auction
Concierge Auctions: Yesterday’s Antiquity, Today’s Trend
Looking under the gavel: The game of luxury real estate
So, there you have it, folks! In the roller-coaster ride of high-stakes real estate, those smart cookies at Concierge Auctions have found a way to make the dip less terrifying and more like an exhilarating rush of a downhill swoop. And let’s be honest, who amongst us hasn’t gone to an open house and wished there was some dapper auctioneer in a tux, turning the sale of a house into an event as glamorous as the Oscars?
And more power to everyone involved – the real estate agent who gets to unload a luxury home faster than you can say “La Dune,” the buyer who gets to acquire a beachfront paradise complete with bragging rights, and the neighbors, who get to welcome someone new to their high-ticket turf without months of weeds growing around the ‘For Sale’ sign.
This isn’t a simple game of Monopoly, it’s more like a high-speed roller-coaster ride where everyone’s clinging onto their Derby hats. While most of us may never get a chance to toss our hat in the ring for ‘La Dune’ or any other high-flyin’, high-rolling property, at least we can watch the action from the safety of the sidelines, with a popcorn tub of schadenfreude, cheering on the dizzying game of ‘Sold it to the highest bidder’ that unfolds.
In the realm of real estate, ‘lovely view’, ‘peace and quiet’ and ‘great location’ are just old gimmicks. The real deal now includes ‘competitive auctions’, ‘commitment-phobic buyers’ and ‘dramatic gavel slams’. Sotheby’s Concierge Auctions sure knows how to put the ‘real’ in ‘real estate’. And as for Laura Brady, well, she’s just merrily turning the property wheel, making sure the ride never stops. Isn’t it just fabulous?
Original article: https://www.inman.com/2024/02/09/chad-roffers-dishes-on-a-sothebys-concierge-auction-record/
