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January 30, 2024

The Secret Sauce to a High-Performing Real Estate Team: Finding the Right Mix and Prioritizing Customer Relationships

A high-performing real estate team isn’t just a bunch of individuals doing separate jobs according to Hana Cha.

Properly integrated real estate team members benefits customers by offering diverse expertise and more personalized service.

Cha emphasizes the importance of each player knowing their role and performing it to the best of their ability.

Real Estate is a “people business” and thus relational skills are crucial for a team’s success, claims Cha.

Regular team building activities and a positive work culture are key to keeping a real estate team motivated and focused.

My refreshingly cool take:

In this era of cutthroat competition and homes changing hands faster than you can say “adjustable-rate mortgage,” one thing’s clear: a powerhouse real estate team can’t function like a clumsily assembled IKEA furniture. Our dear friend Hana Cha comes to the rescue like a real estate superhero, reminding everyone that a well-rounded team, just like a well-crafted cocktail, requires the right mix. It’s not about forcing an accountant to negotiate deals, or making a hot-shot agent do the paperwork (we’ve seen enough TV comedies to know how that scenario pans out). It’s about everyone sticking to their strengths, like a set cast of a hit Broadway show.

Also, Cha re-emphasizes the importance of not just being salespeople, but people-people. Because real estate, just like comedians at a roast, is all about timing and people. Client relationships are king (or queen, or monarch-of-your-choice).

Lastly, she puts on her party hat, advocating for regular team-building activities minus those cliched weekend retreats with trust falls and endless powerpoints presentations. Think more along the lines of fun office get-togethers where the agenda isn’t making sales quotas, but mastering the fine art of an arm wrestling tournament or a hot dog eating competition. After all, a team that laughs (and possibly gorges) together, stays and sells together. Because selling homes isn’t just about closing deals but also uncorking champagne bottles when that hard-earned commission hits the account. Cheers to that!

Original article: https://www.inman.com/2024/01/29/build-a-resilient-and-sustainable-team-to-survive-real-estate-in-2024/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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