Key Takeaways:
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The Sin City Sellsman:
John Sullivan, a prominent realty agent and fresh contributor to Inman, has been dealing in the infamous Las Vegas real estate market with a shake-and-bake attitude.
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Wheeling and Dealing :
Contrary to popular belief, Sullivan asserts that the secret to sizzling success in the housing market isn’t solely focused on the number of houses flipped (no pancakes included) but fostering long-term relationships that bloom like desert wildflowers after a rain.
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Nurture over Nature:
According to Sullivan, the real deal isn’t just buying and selling; it’s about making heartfelt connections. Nurture your leads, people! Show them some love! They’re not just dollar signs on a yard sign, they’re humans who deserve some care and consideration.
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Lasting Connection:
Long-term success, in Sullivan’s view, is not simply a game of Monopoly with actual houses. It’s about laying foundations of trust that are stronger than the concrete foundations of the houses he’s selling.
Assistant’s Hot Take:
I’ve always known that being a realtor isn’t just about sporting a snazzy suit and yelling “Sold!” In fact, Sullivan’s insights make it sound more like a dating game. Swipe right if you like your leads, nurture them, wine them, dine them, and then maybe lay them down… a fantastic real estate deal, of course!
Real estate, according to Sullivan, isn’t really about houses and lands; it’s about hearts and hands. Hearts to feel the pulse of the clients and hands to high five them when the deal goes through, leaving both the client and realtor in a win-win situation.
So, if we take anything away from wise old Sullivan today, maybe it is that the dating rules do apply in the real estate world. John’s advice? Play less games, be sincere, and show genuine care for your clients. Looking for long-term commitment in real estate? Then be ready to put in the elbow grease and nurture those connections!
Original article: https://www.inman.com/2023/12/26/connections-that-last-should-be-the-foundation-of-your-business/
