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  • The Tech Wizard and The Human Touch: A Profile of Steve Pacinelli – From Realtor.com to BombBomb, Learn How He Uses Tech to Enhance Human Interaction in Real Estate

December 29, 2023

The Tech Wizard and The Human Touch: A Profile of Steve Pacinelli – From Realtor.com to BombBomb, Learn How He Uses Tech to Enhance Human Interaction in Real Estate

The Tech Wizard and The Human Touch: A Profile of Steve Pacinelli

Key Points of the Story:

  • Rags to riches tech tale: Steve Pacinelli, lovingly referred by his mates as the ‘tech whisperer’, leaped from humble tech support to the spotlight of success in the real estate tech industry.
  • The Realtor.com Era: His stint at Realtor.com was indeed epic, where he looked tech challenges dead in the eye and emerged victorious, solidifying his legend.
  • All about the humans: Behind the fancy gadgets and Software-as-a-Service, it’s clear Pacinelli’s true love is for the people in industry. Tech is cool, but people make it work, Pacinelli insists.
  • Moving agents forward: He effectively uses technology as the bridge to foster better client-agent relationships in real estate.
  • The BombBomb era: Now as the CMO of BombBomb, he continues to enable human-friendly solutions that help enhance interactions in the industry.

Profile Overview:

Meet Steve: The Tech & People Lover

Pacinelli’s journey highlights the power of determination, agility, innovation and a knack for understanding people’s needs. He powered through the tech support role and leveraged his position to uplift an industry facing tech-phobia.

The Realtor.com Revolution

His endeavor at Realtor.com not only revolutionised the company tech-wise but it also provided him with the framework to work in an environment that values both, technology and people.

Technology with a Heart

Steve is the embodiment of human-friendly tech in the real estate industry, successfully employing tech innovation to enhance human interaction rather than eclipse it.

‘Pacinelli Phenomenon’: The Pacinelli Effect on Real Estate Agents

At the core of Pacinelli’s tech strategies is a simple aim – to move real estate agents forward, not with spectacular tech but with real, effective solutions built for the people who use them.

The BombBomb Era

Serving as CMO at BombBomb, Steve continues to enhance interactions in real estate with the aid of technology that brings about a personal touch.

My ‘Hot Take’:

In conclusion, it’s refreshing to see techies like Steve Pacinelli who view technology not as a monolithic entity to be feared or worshipped, but as a tool to instigate human connection. He’s the techno wizard who doesn’t bury himself in a pile of software code, but makes sure the code he masters serves the people best. So, next time someone categorizes tech geeks as devoid of human touch, just remember to point at our guy, Pacinelli! It ain’t all about 0’s and 1’s folks, sometimes it’s also about who you help cross the “Realtor.com to better relationships” bridge. What Steve has done is not rocket science, it’s pure common sense sprinkled with human touch and loads of love for tech, proving once again, that love indeed, makes the tech-world go round!

Original article: https://www.inman.com/2023/12/28/how-tech-visionary-steve-pacinelli-fosters-agent-achievement/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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