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January 23, 2024

Top Bullets from the Real Estate Rodeo: Molly McKinley’s Marvelous Marketing, Lessons in Authenticity & Prosperity in Pandemic

Top Bullets from the Real Estate Rodeo with Molly McKinley

Molly’s Marvelous Marketing

– Molly McKinley, the creative mastermind behind real estate marketing’s ground-breaking strategies, has taken center stage.
– She’s turned traditional marketing techniques inside-out, like a realtor flipping a tired old bungalow into a modern mini-mansion.

Lessons in Authenticity

– McKinley serves up some home truths on the importance of authenticity in business.
– She delivers a good ol’ reality check — your brand isn’t your logo, it’s your reputation. Tough pill to swallow, anyone?

Providing the Blueprint

– Not only is she blazing trails, but she’s generous too. Sharing her blueprint for success, she’s practically Mother Teresa for marketers!
– Her real estate marketing classes are like hot properties on the market – they’re in high demand and go quickly!

Prosperity in Pandemic

– Molly’s resilience is like a property that holds its value no matter the state of the market. Even in the grip of a pandemic, she’s prospered!
– Thanks to her quick thinking and adaptability, she’s more like a bamboo bending in the wind rather than an oak breaking in a storm!

The Sassy Summary

In some spunky news about real estate marketing, Molly McKinley is shaking things up and tossing clichéd strategies out the window! She’s effectively the Marie Kondo of marketing; if it isn’t sparking joy (or profit), it’s got to go. Touting the importance of staying authentic, McKinley insists businesses wear their reputation and not their logo on their chest – like some kind of business Avengers.

But worry not, she’s not hoarding her genius for herself. More Gandhi than Gatsby, McKinley shares her blueprint for success like a fairy godmother distributing fairy dust. Only, this dust doesn’t turn into pumpkins at midnight; it breeds prosperous businesses round the clock!

And are we going to talk about her skills in weathering the ‘Covidicane’? This dame’s managed to ride the storm, showing more flexibility and adaptability than a professional gymnast! When life gives her lemons, she makes lemon-infused sparkling water. Because, let’s be real, regular lemonade is just too mainstream for this marketing maven!

The Hot Take

Now, if Molly McKinley isn’t a real estate prodigy in Louboutins, I don’t know what is. She’s turned the game on its head, telling companies that branding is less about the Disney castle and more about how they treat their Cinderellas. And the best part? She’s sharing her magic with everyone, proving she’s as generous as she is genius. With her at the forefront, the real estate business will no longer be about ‘location, location, location’ but ‘innovation, innovation, innovation’. So, let’s all take a moment to thank her for not only changing the game, but also teaching us how to play it – McKinley style! Applause, please.

Original article: https://www.inman.com/2024/01/22/molly-mckinley-is-defining-the-art-of-real-estate-marketing/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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