Alright folks, buckle up. Here are some key points from an article that’s like a cold splash of reality water right in the kisser:
- Truth Bombs Away: Nearly half of all real estate agents sold a whopping total of zilch, zip, nada last year. Talk about a dry spell!
- The “Why?”: Apparently, agents are singing the blues about the ‘ol lack-of-inventory conundrum. Shortage of houses to sell? Hmm, maybe they should consider adding ‘architect’ and ‘construction worker’ to their resumes. Double hats, anyone?
- The Big Shot: Carl Medford, real estate bigwig, dishes out top strategies to jostle those sad sales figures out of their slumber. “Wakey, wakey, numbers! Time to get a move on!”
- Strategy One – Networking: Remember, kids – it’s not about what you know but who you know. Carl recommends reconnecting with those long-lost kindergarten buddies.
- Strategy Two – Revamp Marketing: Does ‘marketing effort’ currently mean posting ‘For Sale’ signs? Time to step up your game. Heard of digital marketing? Social media? Don’t be ‘that’ agent who sold a single house in the entire year.
- Strategy Three – Seek More Knowledge: The sky’s the limit when it comes to learning. Stop scrolling through funny cat videos and use the internet for something worthwhile like education, courses, and workshops. Need we say more?
Now, let’s dive into my “hot take” on this.
Transforming Loser Agents into Real Estate Conquerors
In this Darwinian world of real estate, where the weak become lunch and the strong own the top listings, it’s heartening to see an industry big player throw a lifeline to his struggling mates. The figurative bus, probably titled ‘Last Chance For Redemption’, is about to leave the station and all you’ve got to do is take the leap.
The Grand Scheme of Things
Medford’s strategies are not about instantaneous success. Picture them more like a secret sauce that, over time, marinates and tenderifies your real estate skills into a delicious success feast. best served with a glass of ‘I’m Awesome’ wine.
In Conclusion
So, real estate comrades, step up and step out. The path may be strewn with challenges but remember, even Beyonce had to practice her dance moves. In the words of Carl Medford, “You might not be finding success right now, but with determination and consistency, you’ll be selling houses faster than hotcakes at a pancake festival”.
Original article: https://www.inman.com/2024/01/10/get-your-mindset-right-to-avoid-the-fate-of-49-of-real-estate-pros/
