Sarah Friar Shares Tips on Harnessing Neighborhood Social Media Platforms
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The Social Media Powerhouse Hustler
– Friar, the CEO of Nextdoor, emphasizes the importance of local social media platforms for trade. She believes agents need to tap into the goldmine that is neighborhood-level social media to reap enormous benefits.
– Bringing the local community together through social media can create a supportive and engaged group, pushing businesses forward and creating connections.
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Achieve More With Less: Using Data Wisely
– Friar underscores the importance of using data in meaningful ways to personalize interactions with clients and enhance customer experience.
– She cautions against flooding consumers with unnecessary content. Too much information is just as bad as too little.
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Blend Business and Community Building
– The CEO asserts that combining community-building efforts with business strategies can lead to significant communal and business growth.
– She encourages agents to not just see themselves as sellers but as integral parts of communities in which they operate, fostering meaningful and lasting connections.
So, what’s the hot take here? The rumor mill has it that Friar has found the Philosopher’s Stone of real estate. She’s hinting that the missing link between business success and community might have been under our nose all along – our dear old friend, social media. And she’s not talking about those big-league social platforms. Nah, the secret sauce resides in the humble neighborhood social media. You know, the space where Mrs. Wilson vent about Mr. Wilson’s ugly garden gnome – yeah, that place.
And guess what? She proposes we dig, no, dive into data and use it wisely. With a twist. The secret is not in bombarding poor folks with flooding info, but in using it to create personalized experiences.
But hold on, there’s more. Friar is advocating for a massive crossover episode between business and community building. That’s right. She’s on a crusade to set real estate agents as sitcom characters, engaging not just as ruthless sellers, but also as loveable community members. Who knew real estate could learn so much from ‘Friends’?
Bottom line, Friar believes local social media platforms are the tomorrows of real estate business. And if you ask me, that just might be the series finale plot twist the real estate world didn’t know it needed. But warning, make sure you’re not just offering roses. The advice is to make sure your posts pass the ‘bored at 3 am’ test, or else, you risk being swiped into oblivion faster than a wrong Tinder match. Happy posting!
Tune Into Your Neighborhood with Sarah Friar’s Advice
Original article: https://www.inman.com/2024/01/25/nextdoor-ceo-be-there-post-comment-reply-show-up/
