Turning Seller Leads Into Signed Listings: A Master Guide
Hotel Checklist, Action!
– The article implores real estate agents to treat each listing appointment like they’re prepping for a top-notch hotel stay.
– Compiling a detailed click-list including property details, recent sales/active listings in the area, and personalized market reports.
Populating the Conversation Avenue
– Bernice Ross suggests taking time to warm up the conversation before diving into the presentation.
– Discuss about anything from sellers’ home decorating style to their children’s artwork on the refrigerator.
Mixing Business with Pleasure
– Unpeel layers of business talk by sharing a relevant and engaging story about a recent successful sale.
– Crafting a narrative showing how you work, can foster trust and draw an empathetic link between you and the client.
No Beating Around the Bush
– Making it clear from the get-go that you are there to do business. Using strong phrases like “when we work together” to assert confidence and plant the idea of future collaboration.
Sprinkle Some Magic Dust of Reality
– Provide sellers with a truthful analysis of their home’s value.
– Being honest about challenges ahead, but balancing it with your proactive solutions, which shows your preparation and determination to sell the property.
Create a Win-Win Scenario
– Discussing your commission rate honestly and openly, showing its connection to the level and quality of service you provide.
– Encourage clients to invest in staging and professional photography to make the property more appealing to potential buyers.
In typical real estate grind, agents can often be seen teetering on the thin line between ‘Sale’ and ‘Fail.’ Bernice Ross, our hottest realtor-guru, offers a nifty navigation through the treacherous listing waters, and it’s as easy as your ABCs! Except, there are no C’s because we’re not going for ‘Could this sale get any colder?’
Ross points out its quality over quantity, folks. Flex your green thumbs, because we’re planting seeds of future collaboration, not just snagging a one-time deal. Transform into a story wizard as you weave tales of your grand real estate conquests, sprinkling in a dash of empathy magic. Remember, realism is the key. Spin a web of honesty, but don’t forget to throw in that mighty hammer of solution.
And just when you thought it was all about rattling figures, Ross urges us to pop open the champagne of conversation! Who knew discussing children’s scribbles could snag you a hot listing? No more clumsy tiptoeing around hefty commissions, wear it like your Manolo Blahniks! Flaunt it and show ‘em it’s worth every.single.penny.
So all aboard Ross’s realtor express, turning a simple hello into a signed listing as you gracefully pirouette in the dance of negotiation. Butterfly kisses, rainbows, and everything nice? Nope, just solid, witty, and realistic strategies a la Ross!
Original article: https://www.inman.com/2024/02/21/heres-how-to-avoid-the-most-dreaded-new-agent-question/
