Summary of Pinkalicious Posting

Key Points Breakdown:

– Sue “Pinky” Benson: A real estate mogul who has managed to monetize her social media platform efficiently.

– Heavy focus on Instagram: Pinky believes that Instagram is a goldmine for personal branding and creating a substantial following.

– Value of personal posts: Encourages entrepreneurs to show their ‘human’ side because, well, humans relate to humans.

– Building connections: By sharing personal stuff, people feel more connected to your brand. It’s like showing them that there’s more to you than just the business glam.

– Expanding audience reach: It’s not just about pitching to an audience; it’s about building a community that cares about who you are.

– Strategic story sharing: Not every tiny bit of your personal life needs to be online. Choose what’s relevant and interesting for your audience.

– The ultimate benefit: The bigger and loyal your audience, the more likely they are to invest in your products or services. Being personal means being real, which eradicates trust issues.

Funny Take

Alright, so here’s the deal. Pinky, aka the Realtor Queen of the ‘Gram, tells us that showing your audience that you too, have an unhealthy obsession with Netflix, eat cold pizza for breakfast and occasionally try to balance your work with TikTok trends could actually be good for your business. Huh, who would’ve known?

Apparently, it’s all about being a real, relatable human. It isn’t enough to just make a killer sales pitch or have a big flashy sign outside your business. Nope. These days, you need to drop ’em personal anecdotes, share pictures of your weekend barbecue, or show your followers how you incredibly messed up a simple Dalgona coffee recipe.

The lesson here folks is simple: authenticity packs a punch. In today’s world, we often forget the people behind those perfectly choreographed snapshot of corporate life. So, showing off your personal side isn’t just refreshing, it builds trust. It’s like saying, ‘Hey, look at me! I’m not just a business robot – I can burn toast and miss a step on the stairs, too’.

Weirdly enough, people want to see that. Pinky shares her own experiences about how being more transparent and real with her following helped her gain more trust, engagement, and ulitmately, that sweet sweet revenue.

So next time you’re hesitating about posting that disastrous quarantine haircut or sharing your love of knitting sweater vests for your 🐕 , remember…Instagram isn’t just about showcasing business acumen, it’s about showing you can talk ‘human’ too. It’s the gamechanger you might just need.

Oh, and if you’re still not convinced, remember: the more you post, the more you’re visible. Being more visible means more chances to attract people to your brand…and ultimately, their wallets. Now, that’s something to ‘gram about!

Original article: https://www.inman.com/2023/11/27/why-should-i-talk-about-personal-stuff-on-instagram/