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January 3, 2024

Winter Whispers: Elevating Real Estate Sales with Seasonal Scents

Winter Whispers: Warble of the Estate World

Key Elements in Winter Real Estate Scent Search:

Introduction to Winter Whispers: an unexpected dip into the fragrance world by our non-nosey Real Estate guys over at Redfin.

Precisely 17 Enchanting Scents chosen to pep up your properties this winter: Who said Real Estate isn’t a whimsical affair?

Emphasizing the significance of adopting the right seasonal scent profile: Yes, it’s a real thing. And yes, it might just seal the deal on your next home selling adventure.

The underlying compellation was to elevate the coziness quotient this winter, owning, selling & viewing property.

Witty Wrap-up:

And here we were, thinking Real Estate was all about location, price, and the all-important “curb appeal”. Who knew we needed to dip our toes (or rather, our nostrils!) into the perfumer’s palate? Pulling out a page from the “Better Homes and Gardens” handbook, the real estate gurus at Redfin have composed an olfactory symphony in the attempt to find that ‘X’ factor to take their property business to another level this winter.

Imagine walking into a property viewing with notes of cinnamon, cedarwood, or frosted cranberries softly wafting through the air. Smells like real estate intrigue, right? Never underestimate the power of a good scent profile; it’s astonishing how a whiff of the right aroma can take you from “I’ll think about it” to “Where do I sign”?

Brilliant yet bizarre, this move just might be crazy enough to work! Spritzing nostalgia, homeliness and potential sales into the air, Redfin seems to be onto something unexpectedly profound… or profoundly absurd. But hey, as long as the offers keep rolling in like the aroma from a warm vanilla sugar candle, who are we to judge? Keep delighting those olfactory senses, Redfin! You got our nose and our attention!

This is certainly a hilariously fragrant punch-line to put a cherry on today’s real estate chatter – “A house is not a home until it smells like one!” And that, my friends, is the real “scent” of success.

So, here’s the new mantra for all you realtors out there – Freshen up, spritz up, sell up! The “scent”-sational world of real estate awaits!

Original article: https://www.redfin.com/blog/winter-season-scents/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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