A Maverick Approach to Real Estate Marketing Unlocks Success

Key Points from the Article

• The Agency’s Deedee Howard bucks traditional real estate marketing tactics.
• Her unconventional approach involves crafting strategic marketing plans tailored for each property.
• This novel method yields significant results, even in the face of stiff market competition.
• By putting the peculiarities and unique features of each property front and center, Howard usurps the market norm.
• Her individualized plans allow for a greater understanding of prospective buyers and their preferences.
• This redirection from generic marketing toward a more nuanced campaign has seen a boost in both property sales and client satisfaction.
• Howard dispels the myth that sticking to tried-and-true methods is the only way to go in real estate marketing.
• Her success story proves that a fresh and customized approach can make a world of difference.

The Witty Hot Take

Well, who would’ve thunk it? Turns out, when it comes to selling mansions and penthouses, one size doesn’t actually fit all! Say hello to Deedee Howard, real estate’s out-of-the-box thinker who decided to take the road less traveled. Woody Allen famously said, “I’d never belong to any club that would have me as a member”. Well, Deedee seems to have said, “I’d never sell a property that could be sold by just any generic plan.”

In a world where it’s sell or be sold, Deedee’s gone all “hipster barista” on the real estate world’s equivalent of instant coffee. She’s turning each property pitch into a gourmet latte—carefully crafted, exquisitely tailored, and far more satisfying. Generic marketing budgets? Psh, who needs ’em when you can be an architectural Sherlock Holmes, sniffing out the unique selling points of each property, and boldly presenting them to the world.

In this game of Monopoly, room scale pictures of a property won’t cut the mustard anymore. No siree, Bob! It’s all about turning on that real estate X-factor and circling ‘Go’ with swagger. So, here’s to Deedee, the trailblazer who gave us the blueprint for success by throwing out the generic one. We raise our glass (and our coffee cups) to you! May your individualistic brand of real estate marketing continue to shake things up and show us that it pays to be different, literally!

Original article: https://www.inman.com/2024/02/08/forget-what-you-think-you-know-about-holiday-listings/