Key Points:
• Heather Haase likes to bring a little ‘sunshine’ to the world of real estate. Her brand defines her business approach and sets her apart in the industry. People don’t buy houses, they buy you. If you can crack a genuine smile, you’re halfway to your target.
• The real estate agent stresses the value of training and professional development. After all, it’s one thing to bring sunshine, quite another to keep it shining through every deal.
• Technology is also a key point of discussion for Haase. She believes that Realtors should learn to ride the tech-wave and not be swept away by it. Her advice – automate where you can, but always keep the human touch.
• She is a big advocate of authenticity and maintaining genuine connections with clients. This isn’t just about a sale for her—this is about relationship building, which tends to create a snowball effect of referrals.
• Her approach clearly works. After years in the industry, Heather ‘Sunshine’ Haase seems to have found the secret ingredient to a successful career in real estate: A sunny disposition, a genuine connection and a work ethic brighter than a summer’s day.
Hot Take
Shining On in Real Estate: Meet Heather ‘Sunshine’ Haase
Radiating Positivity, Authenticity and Tech-Savvy in the Property Business
Talk about transforming the mundane into an eternal summer’s day! Meet Heather ‘Sunshine’ Haase, who is a perfect blend of spunk and grace, bringing her delightful cocktail of positivity, authenticity and tech-saviness to an industry reputed for its poker-faced dealings. Imagine smiling your way through the complexity of property acquisitions and mortgage labyrinth! But this Lady Sunshine does it, making it sound as easy as twirling parasols on a beach day.
A praiseworthy point to highlight is her stress on continued learning in this rapidly evolving industry. Ms. ‘Sunshine’ is no tech dinosaur! She automates where she can, and keeps abreast with the evolving technology trends, ensuring she surfs the tech-wave, rather than getting swept away in its undertow.
Yet, with every tech convenience she adopts, Heather makes sure there’s a human touch present – because nothing says ‘authenticity’ louder than a real human! After all, she’s in the business of building relationships, not just selling houses.
In the unpredictable world of real estate, where surprises lurk in the fine print, Heather ‘Sunshine’ Haase stands as a beacon of authenticity, tech-savvy expertise and joy. After years in the industry, she shines brighter than ever. Other realtors might want to borrow a leaf (or a ray!) from Ms. Sunshine’s book. The message is clear – be human, be real, be authentic… and don’t forget your sunscreen!
Original article: https://www.inman.com/2024/02/06/how-heather-haase-is-finding-diamonds-in-a-rhinestone-world/
