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American Home Browsing Habits Unveiled
> While some people fill in their downtime with Netflix binges or animal videos, a whopping 58% of Americans turn to their beloved property app, like Zillow. It seems house browsing has become a national pastime, and who could blame us? Who doesn’t love ogling at those dreamy beach houses or Manhattan penthouses?
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The Fun Factor: Sifting Through Mere Spectators
> The issue at hand, however, is the surplus of casual browsers making real estate agents work twice as hard to find the serious buyers amongst them. But fear not, dear agents, for Luke Babich, the esteemed ‘Sherlock Homes’ of real estate, has some tricks up his sleeve that he readily shares to help snag these elusive serious buyers.
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Key Features: Appeal and Amenities can Attract Serious Buyers
> Babich suggests agents play up unique and attractive features of properties, zeroing in on specifics the browsers can’t ignore when they’re ‘Netflixing’ on Zillow. State-of-the-art kitchens, expanses of green backyard or proximity to popular landmarks can be the ‘cliffhanger’ that gets the audience, in this case, potential buyers, hooked.
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Social Media: The New Open House
> Bye-bye open houses, hello social media! Facebook and Instagram could be your new best friends, agents. Babich insists on an aggressive social media campaign for the listed properties. They are an excellent platform to showcase property photos, host virtual tours, and engage with a large and diverse audience.
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Rewards: ‘Money Can’t Buy Happiness, But It Can Buy Listings’
> Babich also encourages offering certain incentives to draw serious buyers. This can include covering closing costs, offering home warranties, or even throwing in free appliances. Yes, the sight of a spanking new Range Rover in the driveway might just transform a casual browser into a serious buyer.
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Hot Take
From swapping our love of animal videos for the thrill of property browsing (I guess houses have become the new cute kittens of the internet), to agents transforming into social media moguls to catch a buyer’s eye. The real estate game is evolving faster than a chameleon on a multicolored carpet.
So agents, start revamping your marketing strategies; make your listings as gripping as a season finale of a popular show, boast unique features like they’re celebrities on the red carpet, and splash it all across social media like the paparazzi. The line between casual and serious buyer is blurred, but it’s not invisible. All you need is the right kind of spotlight to reveal it. Trust Luke Babich, or should I say, ‘Sherlock Homes’, to crack this enigma. Because let’s face it, until Zillow makes ‘Casual Real Estate Browsing’ a competitive sport, we’ve got serious houses to sell!
Original article: https://www.inman.com/2024/02/01/how-agents-can-identify-financial-distress-warning-signs-in-clients/
