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Key Point 1: The Impact of Email Bouncebacks on Agents
– Bouncebacks can significantly hurt an agent’s email marketing strategy. It’s like planning a party, spending a bloody fortune on balloons and confetti, then realizing the guests gave you the wrong address. A real party pooper, that is.
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Key Point 2: Content Spam: How Agents are Hurt
– The second takeaway is about spam. Spam, like an annoying clown at your kid’s birthday party, is neither wanted nor helpful. Eric Bramlett points out that if agents produce content akin to a circus, it will naturally end up in the spam folder.
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Key Point 3: Bramlett’s Handy Tips to Avoid Email Bouncebacks and Spam
– Bramlett offers tips to avoid these detriments. It’s like having a fool-proof plan to keep that pesky neighbourhood cat away from your prized guppies.
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Key Point 4: The Importance of Monitoring Email Metrics
– Bramlett also emphasizes the importance of monitoring email metrics. It’s like keeping a third eye on your health after you’ve decided to include doughnuts as an essential food group in your diet. Critical, indeed.
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Key Point 5: Relevance and Frequency of Emails
– And finally, ramping up the frequency of emails and ensuring their relevance is another crucial recommendation. It’s like playing your favorite song on repeat until the people around you either leave or start grooving along.
Hot Take
To summarize, the dive into the world of email bouncebacks and content spam shows us how jolly good it can be to swing and miss in the business of email marketing. Bramlett hammers home the importance of getting the right addresses and making emails as lovable as a golden retriever – relevant and perfectly timed. Monitoring email metrics came out as the dark horse in the race, with frightfully underutilized potential. Maybe it’s time we treat these metrics like our bank balance checks – routinely and meticulously. Who knew the world of email marketing could be as delightful as a cheeky British sitcom? Well, clearly, Eric Bramlett did! Who’s laughing now? Probably not the one with their emails in the spam folder.
Remember, no one likes to be spammed – business or personal, virtual or real. It’s like getting socks for Christmas every. Single. Year. No one wants that. So, like a detangled Christmas lights miracle, here’s to cleaner, more relevant, and reliable email marketing for all real estate agents. The next time you hit that ‘send’ button, imagine you’re sending a note to your favourite aunt. Please, do her proud.
Original article: https://www.inman.com/2024/01/31/these-5-keys-can-make-or-break-your-email-delivery/
