Big Moves in American Real Estate: The Agency Founder Initiates American Real Estate Association
Key Highlights
- The Agency’s founder is stepping up to create the American Real Estate Association (AREA), a new force amidst NAR’s legal troubles. If successful, it’s less ‘moving homes’ and more ‘moving mountains’.
- Aiming to offer a new selection of services while enhancing transaction management, we’re wondering if this is the real estate version of the Avengers’ Assembly to defend the business realm.
- Critics are questioning the timing of the move, given the ongoing legal issues and criticism around NAR. But hey, if life gives you lawsuits, why not start an association?
- Ensure you’re seated: AREA is rolling out a new membership plan, similar to that mysterious box of chocolates – you don’t know what the hell you’re getting into until you’re committed.
- The launch of AREA might bring a solid competition to the table against NAR, the reigning real estate monarch. Sharpen your swords and light the beacons! Winter is coming (in the real estate business).
A Witty Take on The Story
It seems like the peach fuzz rugged world of real estate is turning into an episode of Game of Thrones. The founder of The Agency, not content with just disrupting local neighbourhood property rates, has decided to bring some drama to the association front as well! Amidst all the suits, and I don’t mean Armani ones that NAR is dealing with, he’s slipped in to start AREA, like the slickest party crasher you’ve ever seen.
AREA’s been touted as the new beacon in real estate’s stormy sea, with its promises of shiny new services and transaction management that could bring a tear to a banker’s eye. To bring even more excitement, they’re unrolling (drumroll, please) a brand new membership plan! If that’s not the echo of “chaos is a ladder,” I don’t know what is.
Speaking of ladders and chaos, critics are bristling their feathers, raising suspicious eyebrows at the timing of this move. “Why now?” they tweet. Some say it’s a brilliant move, like striking while the iron is hot. Others feel it’s like setting sail in a squall, especially with NAR’s current legal woes. Either way, it seems like the founder of The Agency has decided that if he’s going to swim, he might just cause a splash!
In the words of the immortal Bob Dylan interpreting the real estate market, “the times, they are a-changing”. Whether this is going to shake up the industry like a snow globe or turn into the next oblivion is yet to be seen. Light the beacons and buckle up, the real estate world is heading for a wild ride!
Original article: https://www.inman.com/2024/01/24/umansky-says-industry-is-in-trouble-as-he-debuts-nar-rival/
