Boost Your Real Estate Business in 2024 with an Effective Social Media Calendar
Key Insights
- Katie Lance, a social media marketing maestro, offers insight on how to create a killer social media calendar, guaranteed to give your real estate business a massive leg-up in 2024.
- Long-term planning is, apparently, the ‘avocado toast’ of the social media world – trendy, super healthy (for your business), and something that goes down better than the house prices in San Francisco.
- A well-devised social media strategy can help real estate agents to engage with the prospective customers better, help them slide into your DMs like it’s their second home, eventually leading to increased sales.
- Having a well-curated social media calendar with all the holidays, folklores, memes, even Aunt Becky’s cats’ birthdays, can help agents to build a more personalized relationship with their audience by catering to their tastes.
- The magical formula includes regular updates, consistent visuals, and engagement optimization. This translates to making your audience feel like they’re living in their dream homes, even before they buy them!
The One-liner
“Lance’s Perspective: ‘Smart Social Media’ is real estate’s secret sauce and your path to being the next big thing in real estate in 2024.”
Hot Take
Alright, so essentially, Katie Lance is asking all the realtors to go full method-actor and consider their businesses as their Instagram profiles. She suggests treating the social media calendar like your personal digital Feng Shui guide for a perfect harmony of engagement and business growth in 2024. Because let’s face it, what’s a business without some human connection and consistency, right? And nothing says ‘consistency’ like posting updates of every single property in your portfolio, looking as radiant as the morning sunshine, at 9:00 AM sharp on a Tuesday. So, let’s all roll up our sleeves, post some cute DIY home décor videos or some funny realtor-life memes, and bring the roof down, one like at a time, shall we?
Original article: https://www.inman.com/2023/11/22/strategize-for-success-your-2024-social-media-playbook/
