Article Breakdown
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Brokerages and MLSs join forces with the objective to create an alternative to Real Estate Giants
* The real estate market is witnessing a seismic shift as multiple brokerages and MLSs are combining forces.
* The collective vision is to create a worthy contender to the rule of major real estate portals like Zillow and Realtor.com.
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An Experienced New Leader Assumes the Helm
* To lead this venture, industry veteran, Dan Troup, has been appointed.
* Troup, who has an illustrious career in real estate, telecommunications, and IT services, is expected to use his experience to revolutionize the game.
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The Promise of a New Real Estate Platform
* The intended platform aims to offer a more comprehensive and accurate view of property, showcasing both on-market and off-market properties.
* The goal is to give consumers a richer and more transparent property search experience than what is currently offered by big portals.
Hot Take!
Well, this could be a plot right out of a movie — “The Mighty Ducks”, real estate edition! You’ve got an underdog team, formed by multiple brokerages and MLSs, assembling to win the championship against the giant, seemingly invincible, competitors (Spoiler Alert: Zillow and Realtor.com). Then enters the charismatic coach, played by none other than Dan Troup, full of experience and strategic know-how, ready to whip the team into shape.
The objective? Create a real estate platform that can give Goliaths a run for their money. Yes, there are battles to be won. Yes, there are challenges massive as Everest, but it seems Troup and Co. are prepared to take them head-on. The goal isn’t just to show the same old properties that every other website parades with nonchalance, but also to offer a grand tour of the elusive off-market properties, making property search less of a treasure hunt and more of a scenic drive.
So, will this become a classic tale of David vs. Goliath with a similar heartening result? Only time will tell. Meanwhile, the rest of us can sit back, grab some popcorn, and enjoy the show!
Original article: https://www.inman.com/2024/01/11/broker-public-portal-appoints-former-re-max-exec-as-ceo/
