Here are the giggle-worthy details:
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The Real Brokerage Inc., a publicly traded firm, sharpens its game with two new brand partnership methods: ‘Private Label’ and ‘ProTeams’.
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Aiming to top traditional real estate brands, these new collaboration approaches promise more advanced features tailored to suit a variety of real estate professionals’ needs.
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‘Private Label’ is aimed at the big fishes in the real estate pond – teams or brokerages looking to flaunt their name but lacking the capital or time to venture solo into the domain.
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‘ProTeams’ is all about bringing the experts together! This feature is primarily for large teams that need comprehensive support in technology, marketing, and administration, besides just branding their name.
• Establishing partnerships with this dual approach, The Real Brokerage hopes to attract and satiate a diverse audience – from brand-centric large teams to brokerage houses planning to don their own cape.
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This new partnership plan doesn’t throw traditional rules to the wind. Instead, the company plans to have a ‘centralized compliance review’ to adhere to state regulations.
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The proposed fees seem to carry the ‘the more, the merrier’ mantra, with a fixed monthly cost plus a percentage of the gross commission based on the team size.
In my ‘Hot Take’ Section:
Just when you thought real estate companies couldn’t get any snazzier, The Real Brokerage breaks the monotony with its new partnership models, ‘Private Label’ and ‘ProTeams.’ It’s like getting a McMansion with the budget of a duplex; it’s all about enjoying the big brand feels without the big brand bills! Don’t you love it when they put the ‘real’ in real estate?
And for all those mega squads out there, ProTeams is your new superhero. Swamped under the workload? Need your tech, marketing, and admin work taken care of? ProTeams is like every real estate professional’s dream – it’s like getting your cake and eating it too, but only if that cake is made of tech support and compliance reviews.
But it ain’t all roses and horse-drawn carriages. Keep an eye on those proposed fees, folks, as they are conveniently coupled to your team size. Remember, in the world of real estate as in life, always read the small print!
In short, it’s a tough market out there, but The Real Brokerage certainly isn’t pulling any punches. Looks like they’re playing the game of Monopoly in real life – and trying to upgrade from Baltic Avenue to Boardwalk in one fell swoop. No Community Chest cards needed here though, just a loaded Private Label or ProTeams card.
Original article: https://www.inman.com/2024/01/10/flexibility-drives-new-real-brokerage-affiliation-models/
