Here are the main pointers you need to know:
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A bunch of hot-shot experts in the industry got together to chat about how to make yourself look cooler than James Bond selling real estate. We’re talking personal branding here.
– They stressed on the importance of going down the ‘Be Yourself Highway’ rather than the ‘Impersonate Someone Else Detour’. In other words, be authentic in your marketing strategies. Apparently, people appreciate the truth more than a rehearsed performance. Groundbreaking, right?
– Here’s the highlight: they discussed some super-secret strategies to level up your marketing game. Keep it on the down low, but I’ll let you in on what they said: consistency is key. It’s kinda like going to the gym – you don’t get a six-pack after one crunch. You’ve gotta put in the hard yards.
Now for my two cents, or as we in the news biz call it, the “Hot Take”:
Hot Take!
As I see it, Branding is like choosing a Halloween costume. You’ve got to choose something that not only looks good but also doesn’t make you trip over your own feet throughout the night. Authenticity is the antonym of the plastics. You’ve got to be a Mean Girl (or Guy) if you want to succeed in this business – no imitations here, people.
And this advice about the gym thing? Nah, I’m not getting off my couch. But I guess what our experts are saying is that overnight success is as likely as finding a unicorn in your garden; you’ve got to keep being you and keep at it, no matter how mundane it might seem. So, if you’re in real estate, rise and shine folks! Start flexing those branding muscles, keep it real, and sooner or later, your marketing efforts will start to pay off like a jackpot in Vegas.
And remember, just like skinny jeans on Halloween, one size doesn’t fit all. So don’t try to fit into someone else’s branding shoes. Find your own and wear ’em with style, because authenticity never goes out of fashion.
To wrap it up, this week’s class was less of the boring yawn-fest variety and more into the entertaining ‘get your popcorn ready’ league. Even if you can’t stand business classes, you might want to give this one a shot. Plus, there’s no homework. Score!
Until next time, keep it fresh and keep it fun. Real estate isn’t just about selling houses, it’s about building neighborhoods. And, what’s a neighborhood without a little laughter?
Original article: https://www.inman.com/2024/02/29/building-a-lasting-personal-brand-what-you-need-to-know/
