How to Energize Short-Form Videos on Instagram: A Drill Down with Sue “Pinky” Benson

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Sue Benson’s Strategy for Short-form Videos

Known for her radiant pink hair, Sue “Pinky” Benson is a leading real estate agent and marketeer.

She explains how to make Instagram short-form videos more attractive and interactive using gif creativity.

She shared elements that can make videos catchy: think ‘cool’ background music, engaging captions, and ‘mood’ gifs.

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GIFs: The New Trend You Need to Jump On

According to Sue, gifs are the secret ingredient that adds spice to any Instagram video.

She emphasizes that gifs can perfectly express reactions and emotions, bringing fun and life to property showcase videos.

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Doing It like Benson: Practical Tips

Benson advises selecting gifs that align with advertising strategy and target demographic.

She recommends exploring Instagram’s massive gif library to find and use the most appropriate ones.

It’s not just about funny gifs, moving elements and flashing text can also be added to create a visually impactful “sales pitch”.

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Why Short-form Videos are a Game-Changer

Benson points out short-form videos allow a real estate story to be told quickly and engagingly.

They can effectively present a property’s prime selling points or highlight its unique features.

With added gifs, these videos can create a high impact, emotional connection, and memorable experience for potential buyers.

Let’s take a hysterical reality check here, folks. Sue “Pinky” Benson, ever the business maverick – has now become the Picasso of the Instagram video world – using gifs as her paintbrush to create her real estate artistry! “Add a dab of gif here, a splash of text there, mix in some thumping background music, et voilà! You’ve got yourself a spiced-up property tour that’s less “Antiques Roadshow” and more “Moulin Rouge”.

She’s managed to turn the often ‘yawn-fest’ of home-buying into a digital party. For real estate agents struggling to stand out from the crowd, Sue’s approach almost feels like she’s handed them the golden ticket to the Wonka’s chocolate factory of Instagram marketing. So forget about a spoonful of sugar to make the medicine go down, in Benson’s vibrant world, it’s about heaping in a bucket load of gifs to make the property sell, sell, sell! Cheeky, isn’t it?

Original article: https://www.inman.com/2023/12/11/how-do-you-add-a-gif-to-an-instagram-reel/