Key Takeways:
- Marketing expert Kate Hulbert has some precious guidance for you for 2024: brace yourself for some serious lead generating magic.
- Stop fearing ghosts! (and by ghosts, we mean ghost properties.) Understand and exploit these typically off-market, lesser-known slices of the real estate pie.
- Networking isn’t just for computers (or party-obsessed fresh grads). In real estate, it’s your lifeblood. Investing in relationships can pay serious dividends.
- Up your real estate game with some serious digital flair. Think SEO, email marketing, pay-per-click advertising, and social media campaigns that don’t involve tik-toking on a treadmill. You’re welcome.
- In the spirit of sounding like your parents: educate yourself. The more you learn about your market and industry trends, the better prepared you’ll be when the boom (or bust) comes knocking.
- Don’t underestimate the power of being a neighborhood big-shot. Expanding your influence locally can have a remarkable impact on your bottom line.
- Move over Indiana Jones, treasure hunts aren’t just for archaeologists anymore. Digging for hidden gems in untapped markets can position your portfolio for serious growth.
Hot Take:
Who said work has to be boring, right? Trust me, nothing’s more boring than a bad real estate joke (ever heard the one about the house not being made of prunes because it can’t move?). Anyways, Kate Hulbert is here, coming in hotter than a newly listed beachfront property in Malibu. She’s pulling back the curtain (or should I say lifting the roof?) on a secret weapon: lead generating. Now, she’s not talking about turning you into Iron Man or Wonder Woman, but she sure is going to help you flex some impressive marketing muscles in 2024!
Next, let’s talk about ghost properties. No, not haunted houses (though, hey, that could be an interesting sales pitch: “Buy this house and never feel alone again!”) But really, get into the groove of these off-market gems. You won’t need a Ghostbuster, just a knack for sniffing out great deals.
And speaking of sniffing, get ready to sniff your way to success through the powerful aroma of – drumroll please – networking! Now, don’t get antsy. It’s not about stodgy meet-and-greets or exchanging business cards faster than Pokémon in the playground. It’s about building relationships, cementing partnerships, and finding that high-school buddy who’s crushing it in mansions.
Need more? Hulbert’s also saying “digital or bust!” Fear not, we’re not about to enroll you in a coding bootcamp. This is about SEO, email marketing, PPC – not your usual ho-hum coffee table chatter, but all crucial ingredients in the real estate success cake.
Of course, a good realtor never stops learning. This isn’t a “Back to School” PSA but knowing your industry trends and understanding your market is as crucial as knowing not to wear socks with sandals in a beach property showing.
Remember, in real estate, home is where the profit is. So, take Hulbert’s advice: be a neighborhood big-shot. Small-scale influence can lead to large-scale success. Don’t just be in the community, be the community.
Last, but never least, realize that treasure hunting is not just for Spielberg movies. Your next big score might just be untapped market waiting for someone with your keen eye. So grab your metaphorical pickaxe and start exploring!
In Conclusion:
Alright, folks. Ready to make 2024 ‘the’ year for your real estate career? Put on your favorite motivational playlist (we know you’ve got one), lace up those go-getter shoes, and step into the big leagues with Kate Hulbert’s words of wisdom. It’s about to get real (estate). And remember, the difference between ordinary and extraordinary is just that little “extra.” Now go get ’em champ!
Original article: https://www.inman.com/2024/01/11/5-things-you-can-do-now-to-generate-leads-all-year/
