Lead Generation in Real Estate: A Comedic Take

Jimmy Burgess’ Top 10

• The “Look Ma, no hands!” Lead-Generators:

  Essentially, it’s all about handing off tasks to a customer relationship management (CRM) tool. Automating processes like follow-ups, because who likes to keep tabs anyway?

• “Blast From The Past” Approach:

  Don’t forget about the stalwarts in your contacts. They’re a wellspring of referrals. Dust off the cobwebs on your old invoices!

• The “Generous Genie”:

  Offer valuable resources to your potential clients for free. You see, it’s like feeding ducks at a pond. Granted, the ducks are your leads, and the bread crumbs are the freebies.

• “Lost & Found” Campaign:

  Finding missing homeowners is the new Sherlock Holmes. Strut out that detective cap and track down people who’ve yet to sell.

• The “Loyal Hound” Tactic:

  Intensive follow-up scheme. Because isn’t persistence just another word for love in business?

• “Wine & Dine” Strategy:

  Client parties and special events because nothing says ‘real estate’ like food, wine, and small talk about renovations.

• The Business “Matchmaker”:

  Focus on connecting compatible buyers and sellers. It’s almost like love, only with property deeds instead of wedding vows.

• “Season’s Greetings” Scheme:

  Client-touch campaign for each season. Did someone say pumpkin-spiced marketing?

• The “Real Estate Professor”:

  Weekly educational emails. Serve them some juicy knowledge nuggets of real-estate with their morning coffee.

• “Dear Diary” Approach:

  Monthly newsletter updates for your clients. Because even though round-robin emails might not be ‘in’ anymore, gratitude never goes out of style.

The Hot Take

In this latest edition of real estate shenanigans, Jimmy Burgess goes all-in with his bag of tricks, sharing his magic potion formula for reliable lead generation. Lo and behold, it’s not a bunch of smoke and mirrors, but rather, customer-focused strategies served sprinkled with a sprinkle of creativity – albeit with a few comedy nuggets thrown in. This guide feels less like dry toast and more like avocado toast with a perfectly poached egg on top.

The idea is simple: be a good dog always chasing that real estate car, or in plainer terms: follow-up, offer resources, host parties, and send newsletters. Mix these elements with a dash of detective work and match-making, sprinkle some educational emails, add a helping of contact ‘throwback’, and voila – you’ve got yourself a masterclass in lead generation. His tips won’t require you to reinvent the wheel, but to merely grease it to move smoothly.

Looping back to the ducks, if one thing’s clear from Burgess’ tips, it’s that lead generation is all about inviting the ducks to the pond and feeding them. Simply put: lure them in with value, treat them well, and they’ll return the favor. Happy feeding! And remember, don’t be a loose canon – Invest in that CRM cannon and let your business boom!

Original article: https://www.inman.com/2024/01/28/10-powerfully-effective-chatgpt-prompts-for-2024/