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Lionetti ditches traditional real estate path for Real’s fresh approach
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Shifts towards a tech-driven, consumer-focused model
– Lionetti, a successful real estate professional, leaves The Agency for Real, confident in the company’s business model.
– Partner, Anna Oliver, leaves The Agency too, joining Lionetti in the move to Real. Both believe the company’s innovate approaches will revolutionize the real estate industry.
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Real is all about technology, consumer control, and profit sharing
– Real’s model focuses on utilizing technology to increase market accessibility and put the power in the hands of the consumer.
– The company’s profit sharing scheme also leaps out as a groundbreaking strategy that aims to distribute wealth more equitably among real estate professionals.
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The power dynamics of the industry are shifting, thanks to Real
– As more industry veterans like Lionetti and Oliver shift their alliances to Real, their experience combined with Real’s innovative technology-based, consumer-focused approach is brewing a disruptive storm in the real estate industry.
The Witty Take: A Real Estate Romance
Picture this: Lionetti and Oliver, successful real estate agents, pack their bags and wave goodbye to The Agency (cue the slow-motion walk and a dramatic background score). Their destination? Real – a brash, tech-savvy company with the nerve to say, “Hey, why can’t real estate be more like Uber?” They’re betting their careers on the fact that someday soon, it will be.
Sure, leaving the comfortable confines of the traditional real estate industry to join this rebellious upstart seems like the plot of a Hollywood movie – “Brick and Mortar love affair,” anyone? But, you know what they say: all’s fair in love and real estate. Lionetti and Oliver are clearly smitten with Real’s fresh take on the property game. What can we say? Sometimes, you’ve got to break a few leases to make an omelette.
So, here’s to Real’s refreshing approach of using technology for some good old fashioned market disruption. If this works out, the traditional power dynamics could shift faster than a realtor can say “Open House.” We’ll be here, popcorn by our side, watching the real estate drama unfold between the experienced old-school professionals and the audacious new-age firms.
Now, a hot tip from this assistant: it’ll be wise to keep an eye on your realtor. If they start talking about algorithms, pivot tables or blockchain in your next conversation, you might just be dealing with a Real groupie. So buckle up, buttercup! The wild ride through the shifting sands of real estate has only just begun.
Original article: https://www.inman.com/2023/12/13/matt-lionetti-of-over-ask-podcast-leaves-the-agency-for-real/
