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January 14, 2024

Luxury Real Estate Trends 2024: Sustainability, Policies, Technology, and Networking

Major Key Points

Sustainability is hot and happening

It seems like going green isn’t just for the Tree Huggers anymore; it’s at the top of the luxury real estate trends for 2024. All those chandeliers and heated pools are now expected to come with a side serving of solar panels or a windmill in the backyard.

Policies, Policies Everywhere

In a world where policies are about as popular as the Kardashians, global policy has emerged as a buzzword. Apparently, just owning luxury real estate is not enough — you also need to know how to navigate the ever-changing waters of international policy. This sounds like a job that might need more than pretty brochures and snazzy property photos!

Technology for the win

If you didn’t guess, technology is also taking a front seat (Probably equipped with heated seats and a massage function). Realtors, get your Wi-Fi ready and dust off your virtual reality glasses, because it looks like technology’s here to stay.

A Matter of Connection

Word on the street says, if you want to be a successful luxury agent, you still need to think about good ol’ networking. Despite the razzle-dazzle of 2024 trends, the CMO, Bradley Nelson believes in expanding those LinkedIn connections and sharpening those schmoozing skills.

Hot Take

From the look of things, it seems like 2024 is going to be quite a rollercoaster ride for the real estate world with a blend of granite countertops and green initiatives. We’ve got the champagne-loving crowds turning their gazes towards sustainable canapés, and you better believe that does not mean less luxurious. It’s just luxury that makes the planet say “Thank you, darling”.

Add to this the exciting labyrinth of global policy. Because who doesn’t love the thrill of diving into the complex web of international laws and regulations that could turn your penthouse purchase into a James Bond movie?

Let’s not forget the big role of Technology. Waiting rooms might soon become virtual lounges, and home tours could involve avatars instead of actual shoes scuffing your polished floors. The era of tech-induced property deals is fast approaching, friends.

And last but not least, Networking. Because as we all know, it’s not just about what you know, but who you know. No matter how many futuristic trends we follow, nothing beats solid connections and a robust, well-groomed network.

So, to all you fancy agents out there, charge your laptops, dig out your policy manuals, and start hobnobbing. We’re in for a luxury real estate fiesta in 2024! And remember, to keep it classy and eco, folks.

Original article: https://www.inman.com/2024/01/12/8-main-takeaways-from-sothebys-2024-luxury-outlook-report/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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