– Gist: Marketing gurus, Christine George, Alex Hanson, and the dynamite duo from “Glitter and Gay” podcast graced the Inman Connect New York with their branding brilliance.
– Tidbits: Christine George, the marketing maven and owner of a successful company, has her secret sauce of making businesses deceive gravity and skyrocket their online presence.
– Social-Einstein: Linkedin pro Alex Hanson enlightened the audience about the untapped potential of LinkedIn as a branding powerhouse. However, he joked about how it’s more than just a digital graveyard for stale resumes, giving the crowd a chuckle.
– Podcast Power: The hosts of the sizzling podcast “Glitter and Gay” made their mark by sharing how their raw authenticity has served as their vital branding recipe and rocketed them to stardom.
– Takeaway: The session on branding provided attendees with the essential ingredients to concoct their branding brew and take their real estate presence from ordinary to extraordinary.
Let’s wrap it up with a blazing hot take on this branding bonanza, shall we?
Hot Take: That’s Brand-tastic!
Unraveling The Secret of Stellar Branding
Are you someone who’s been trying to play catch with your brand but feels like it’s always running faster than you could? Or perhaps, you’re a newbie stepping onto the real estate field, and your brand is as lost as a kitten at a dog show?
Fret not, dear reader! Christine George, Alex Hanson and our fabulous hosts from the “Glitter and Gay” podcast descended at Inman Connect New York like the Three Musketeers, slicing through the ambiguity surrounding branding.
It’s More Than A Logo, Baby!
Let’s get this straight – Your brand is not just your logo or your trademarked catchphrase. No, it’s like a magnetic persona that pulls your audience towards you. It’s not what you proclaim it to be; instead, it’s how your customers perceive you.
Christine George reminded everyone that a good brand communicates your purpose, delivers your promises, and kindles trust. In essence, think of it as that loyal golden retriever that loyally fetches your customers, one after another.
Your Digital Footprint Is Your Digital Fate
But remember, LinkedIn ain’t your Uncle Bob’s scrapbook of clippings from his accounting glory days. According to Alex Hanson, if your LinkedIn is a deserted wasteland, consider yourself invisible in the digital world.
But on the plus side, it’s not rocket science. Even sprucing up your profile can boost your visibility as much as wearing neon at a black-tie event!
Bottled Up Authenticity Is Your Best Friend
Ultimately, the zingy hosts from the “Glitter and Gay” podcast spiced up the Inman Connect with their secret ingredient – Authenticity. So remember, brand thyself as thou art. Your realness, your quirks, your unique perspective is what makes your brand, YOU. So let it shine, folks!
In a nutshell, these branding hotshots served a full course meal on branding, each dish tastier than the last. Bon Appétit, real estate gurus!
Original article: https://www.inman.com/2024/01/25/in-the-age-of-ai-authenticity-wins/