Here’s a breakdown of what went down at Inman Connect New York:

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Chugga Chugga Chatbot:

– Expert opinion suggests that real estate agents are not fully exploiting the potential of AI tools like ChatGPT.
– It appears agents are often using generic prompts, missing out on generating more personal and engaging content.
– Experts are calling for a more creative and focused use of these tools.

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Don’t be a drone, bone up on tech:

– Prodding agents to upgrade their tech skills, experts pointed out that understanding and employing cutting-edge tools can give a competitive edge.
– They emphasized that it’s not just about using the technology, but understanding how it can be customized to communicate more effectively with clients.

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Tech, tech, and more tech:

– The conference underlined that integrating AI into their operations could help agents get more eyes on listings, expedite processes, and enhance engagement metrics.
– It was highlighted that these tools are designed to improve efficiency in the workday, not replace the human element in real estate.

The Chatbot Chronicles: The Tech Tango

Here’s my hot take on the situation: Is it just me or does it seem like the real estate industry is treating AI like a moody teenager with chores – seemingly underused and vaguely understood? We’ve got experts practically doing the robot dance, urging agents to stop using one-dimensional tech strategies. They seem a bit like a dog with a bone on the tech upgrade issue – and rightfully so!

After all, who wants to show up in the tech-savvy, super-fast 21st-century corral with a tin-can telephone, right? With tools like ChatGPT, agents can up their game from ‘tech-limited’ to ‘tech-expert’ quicker than you can say “Open House”. But they need to stop treating these tools like a one-trick pony and exploit the multitalented AI circus they really are! Remember, it’s not just about having the latest gadgets, it’s about knowing how to use them effectively, and in real estate that means making it personal, not just business.

They say in the real estate industry that it’s all about ‘Location, Location, Location’, but from here it looks a lot like ‘Technology, Technology, Technology’. And let’s face it, in a world where we’re more likely to meet someone online than offline, tech fluency isn’t just helpful – it’s becoming vital. So let’s put the ‘real’ back in real estate and get real techy with it – not just for giggles, but for the win! After all, we wouldn’t want our beloved agents to miss out on the Artificial Intelligence bandwagon, now would we?

Original article: https://www.inman.com/2024/01/23/dont-ask-it-for-the-concept-the-limits-of-ai-in-real-estate-marketing/