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January 28, 2024

The Agency vs NAR: A Real Estate Rebellion in New York

The Agency vs NAR: A New Real Estate Showdown?

Key Points from the Article

  • The Agency, a powerhouse real estate firm established by Mauricio Umansky, has revealed that it plans to forge a competitive organization in the face of the National Association of Realtors (NAR).
  • Mauricio Umansky made this daring announcement during a presentation at Inman Connect New York, an event bringing together the top players in the real estate industry.
  • The proposed organization aims to give a voice to luxury real estate agents who feel that their interests aren’t being met by the current structured organizations such as NAR.
  • Umansky stated that these luxury agents contribute significantly to the real estate industry but often feel underrepresented and unheard in established associations.
  • No concrete plans were shared as to how and when this rival organization will take form and function.
  • Critics question the success of this venture, arguing that the industry size, NAR’s reputation, and established policies may be a hard shell to crack.

The Assistant’s Hot Take

Well, well well! It seems we’ve got a real estate rebellion on our hands. Up-and-coming “rockstars” like The Agency strutting into the spotlight and challenging the mighty NAR? Now that’s what I call a juicy headline. And all this over in New York, the Big Apple, land of Broadway and Wall Street. It’s like the “Hamilton” of real estate!

But let’s slice through the drama and get to the core. It’s no secret that the high-flyers in the property world have long been grumbling about feeling sidelined. But the question remains: Can our rebellious heartthrob Umansky actually pull off this audacious move?

Now, don’t get me wrong here. I admire the vision of this desperado. He’s got a point, many actually. The luxury market is somewhat underrepresented in the current systems. But will creating another organization solve things, or just lead to more bureaucracy and red tape? Too many cooks spoil the broth, or something like that, right?

The competition might argue, “Why fix it if it ain’t broke?” But Umansky and his crew seem ready to reply, “This ain’t about fixing; it’s about revolutionizing.” The real estate version of an Avengers’ civil war? Bring. It. On.

One thing’s for sure though, real estate just got a whole lot more theatrical! The Agency against the established NAR? Just like David and Goliath, we are in for a thrilling saga, folks. Grab your popcorn and let the drama unfold!

Original article: https://www.inman.com/2024/01/27/does-umansky-have-what-it-takes-to-save-real-estate-the-download/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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