• Bright MLS subscribers are now gifted with the Holy Grail of free access to Collabra’s AdBuilder and Sphere Index tools.
• This real-estate business strategy step is an attempt to marry ad creation and lead management with more flair than a 90’s boy-band.
• Subscribers can cosplay as Dinner Party Hosts, inviting both tools to the same party without leaving their cozy Bright’s Platform.
• The complimentary AdBuilder tool will rinse and repeat the tedious task of ad creation.
• The SphereIndex tool, on the other hand, will mathematically sass out your leads, offering valuable insight.
• The pandemic hasn’t dulled the glamour of real estate; instead, it seems to be fueling a digitization spree.
The Epic Merge, Bright MLS and Collabra Technology
Easy Breezy Ad Creation
No need to channel your inner Shakespeare or spending more time creating ads than you do watching your favorite Netflix series. The AdBuilder tool from Collabra Technology will now be offered complimentary for Bright MLS subscribers. Highlight properties with the swagger of a Hollywood A-lister and watch your leads triple!
Lead Management Just Got a PhD
You might not be a mathematician, but SphereIndex is, and this tool is here to offer you some serious lead enlightenment. No complicated equations, just clear insight into your leads. SphereIndex will balance your lead equation faster than a high school nerdy kid solving a Rubik’s Cube.
Bright’s Platform
With Collabra’s tools invited to Bright’s platform party, you don’t have to worry about playing musical chairs with your to-do list. Every necessary tool is on the guest list and Bright’s platform is your ever-efficient party host.
A Digital Roller Coaster
Thanks to this pandemic (or not), the real estate industry is experiencing a digital rollercoaster ride. And Bright MLS and Collabra Technology are at the front of this ride, hands in the air, screaming “We want more!”. Who knew the digitization of real estate could be so thrilling?
Hot Take
Real estate might not be as glamorous as the red carpet, but it could be close. The union of Bright MLS and Collabra Technology is similar to a celebrity power couple (the real estate “Brangelina”, if you will) where each partner brings their own unique talents. AdBuilder tool, the cherry on top for making the best and most attention-grabbing ads, and SphereIndex, the mathematician genius of lead management, are building up the mansion of digitization in the real estate industry. It’s like a dazzling party of technology and it’s being thrown right on Bright’s platform.
Who wouldn’t want to be part of such a dazzling soiree? If this isn’t a red carpet event in the real estate industry, call me spaghetti and roll me in parmesan. The digitization spree in the real estate industry continues, and it’s as delicious as a bucket of buttery popcorn at the movie theatre. Bottom line – it’s worth buying a ticket for this action-packed, thrilling rollercoaster ride.
Original article: https://www.inman.com/2024/01/23/collabra-and-bright-mls-team-to-give-agents-ad-tech/
