Here’s a breakdown of the epic real estate cyber clash in bullet points:
- CoStar Group’s boss man, Andy Florance, has accused real estate giants Zillow, Realtor.com, and Redfin of executing a “bait and switch” strategy with regard to Homes.com’s ‘to-the-moon’ traffic numbers.
- These claims come as the real estate world’s eyes are glued to the rising traffic of Homes.com, which has seen an aliens-abducting-cow-level surprise growth in the latter half of 2023.
- The mud-slinging started when Zillow, Realtor.com, and Redfin whined about the soaring popularity of Homes.com, kicking a dust cloud of criticism towards the platform. Florance, of course, wasn’t going to let this go down without a fight.
- 1v3, Florance defended Homes.com, jabbing back at the triad of real estate rivals, accusing them of having sour grapes – classic playground ‘you’re just jealous’ argument.
The Grand Real Estate Cyber Clash
Florance Throws Shade at Zillow, Realtor.com and Redfin
Call the firefighters, ‘coz some serious flames were thrown as Andy Florance defended Homes.com’s stellar website traffic growth. According to Florance, his finger-pointing rivals are merely unsporting players who can’t digest Homes.com’s inter-galactic success.
Stellar Growth, Stellar Criticism
As Homes.com zoomed to the traffic stratosphere, it attracted some serious stink-eye from its competition. Just as it happens in the silly barriers of High School cliques, success usually breeds a few green-eyed monsters.
A Playground Brawl in the Real Estate World
Amidst all the adrenaline-fueled drama, Florance did not flinch in the face of criticism. He came out guns blazing, citing the competitors’ pushback as a textbook case of “bait and switch”. In essence, he’s the lone ranger of the real estate playground, throwing a great big “come at me, bro” to his foes.
In the end, it all boils down to one thing: real estate is a competitive business, whether you’re selling suburban semis or traffic numbers. The big guns in the industry have decided that the playground fight is worth the hype and are seemingly willing to get a little dirty. Florance’s Homes.com might be the new kid on the block with enviable popularity, but it seems like the old guard — Zillow, Realtor.com, and Redfin — hasn’t seen their last hurrah yet.
Hot Take
So there you have it folks, the latest episode of “Real Estate Wars: The Homes.com Resistance”. An out-of-the-blue spike in traffic at Homes.com has burst the rivals’ jealousy thermometers, leading to an all-out verbal showdown. Mama always said the claws come out when the stakes are high! Can’t wait for the next episode! Recliner: check. Popcorn: check. Round 2 of real estate drama? We’re all in!
Original article: https://www.inman.com/2024/02/20/watch-andy-florance-takes-aim-at-ziltorfin-business-tactics/
