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February 23, 2024

The Rise of Deepfakes: Cybercriminals’ New Superpowers

The Surge in Deepfakes

Fed up with your PlayStation talking back to you? Cue the dramatic music, as we’re entering the age of artificial intelligence (AI)-enabled deepfakes who could empty your savings while you’re just wining and dining!

Cybercriminals Superpowers

Cyber baddies have now got “Avengers-like” superpowers. Thanks to deepfakes technology, not only has Tom Cruise gained a doppelganger who enjoys proliferating nonsense on TikTok, but hackers can now mimic your voice, face, and even your writing style!

The Frauds evolved

This ain’t your grandma’s fraud folks! No more “I’m a Nigerian prince” emails. These AI enabled frauds are hard to distinguish from legit requests.

Siciliano’s Forewarning

Our very own knight in digital armour, Cybersecurity expert Robert Siciliano is warning that with the widespread adoption of deepfakes, should we set our phasers on stun?

Gearing up for the Challenge

We have to suit up, brave up, and gear up for this challenge. But remember, every Iron Man has a secret button to take down Ultron. It’s time to get off our couches and get our war-room ready!

The Verbose but Witty Wrap-up

The digital world has officially lost the plot, folks. Grab your popcorn and watch as deepfakes try to take over the universe, one TikTok video at a time. Robert Siciliano, our resident cybersecurity caped crusader, is sending us a bat signal saying that these deepfakes might not be as harmless as the Tom Cruise doppelganger rocking his famous couch jump.

Sure, the old school days of the Nigerian prince wanting to share his millions are laughably passe. But the new age fraudsters on their evil AI steeds threaten to push the humor levels to extinction! And we thought reality was tough! Now we’ve got to fight off the challenges of artificial reality too.

It’s like that old ’80s arcade game you loved so much. But instead of saving princesses and beating mini-mushroom challenges, we’ve now to tackle voice-cloning, signature-forging, and what-not. So, it’s time to swap the joysticks for the training manual, and remember that though deepfakes are scary, we are the humans who created them – so we are well capable of controlling them too…or at least, we hope we are.

In the real estate realm, keep your popcorn at the ready, but also a pad and pen to jot down the rising challenges this new breed of tech fraud presents. Brace yourself folks, the tech-evolution is not coming, it’s already here! You have been warned. Tongue-in-cheek humor aside, it’s time to take the reins back from these digital miscreants and work towards a more secure digital landscape. Strap in for the ride, because it’s going to be a bumpy one! Now who said reality was boring? Hop on and enjoy the (very weird) reality rollercoaster!

Original article: https://www.inman.com/2024/02/22/ai-enabled-deepfakes-will-drain-your-clients-bank-account/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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