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January 26, 2024

The Real Estate Rumble: Realtor.com vs Homes.com – A Competition That Benefits Buyers and Sellers

H1: The Real Estate Rumble: Real Estate Brawl between Realtor.com and Homes.com

• Homes.com and Realtor.com’s traffic jostle for dominance in the ‘click-hungry’ real estate market

• Damian Eales, Realtor.com’s magnanimous CEO, drops some knowledge bombs about why a bit of rivalry isn’t all bad news

• By creating a competitive environment, both online platforms strive to provide better services and tools for agents and consumers

• Damian also touches on how the competition allows them to learn and improve constantly

• Realtor.com is looking to lure more traffic with better user experience and one-of-a-kind features

H2: The Damien Eales take: Competition in Real Estate ain’t all that bad!

• Realtor.com’s CEO argues that a bit of healthy competition keeps the market vibrant and customer-centric

• Eales opines that competition encourages innovation and drives the digital real estate industry forward

• Insists that competition keeps Realtor.com on their toes, forcing them to continuously upgrade and update

Hot Take

In the high-stakes world of real estate, playing “King of the Hill” on the internet isn’t a bad thing. Our dude Damian Eales, CEO of Realtor.com, has quite the wholesome outlook, seeing competition not as a threat but an opportunity to flex those innovation muscles, up their game and keep users happily engaged. Sure, it’s a bit of a ‘Hunger Games’ turf war out there in the digital landscape, but if it leads to better agent tools and supercharged home-hunting for consumers, I say ‘let the games begin’. After all, a bit of rivalry makes the world go ‘round, right? It’s like inviting homebuyers into a candy store of real estate listings, and who doesn’t love a candy store? So grab your popcorn guys, sit back and enjoy this vivacious real estate reality show. It’s the free market at its most entertaining. Never a dull moment in the real estate world, eh?

Original article: https://www.inman.com/2024/01/25/realtor-com-ceo-loves-heated-competition-with-homes-com/

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Martin Towers


Martin is an ex Real Estate Agent turned digital marketer and entrepreneur now specialising in helping Realtors all around the world

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