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EXp’s Troy Palmquist gives insights on upgrading one’s branding for luxury real estate.
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More value for clients can be added by moving up service levels in real estate.
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A brokerage switch can also enhance one’s real estate career.
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It matters less which brokerage an agent is associated with, but more about their individual brand essence.
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The ideal way to create the perception of luxury is by improving one’s branding.
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Utilize technology and social media platforms to personalize and upscale one’s brand.
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Understanding the client’s perspective and needs enhances the holistic service experience.
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An excellent client experience is an essential part of luxury branding in real estate.
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Attending luxury branding workshop can broaden an agent’s knowledge and skills for high-end marketing strategies.
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Being part of a network of global luxury professionals through a reputable brand can create a significant impact on one’s real estate career.
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A strong online presence with a tastefully created website and active on social media platforms provides brand recognition and coverage in today’s digital era.
Hot Take:
Looks like being a high-end real estate agent is more about glittery branding than flashing the name of a blue-blooded brokerage. Even a condo deal could feel like a villa purchase with the spruced-up branding our pal Troy recommends. Suddenly, the decision between a switch in brokerage or a service level move appears less like a loaded question and more like asking whether to wear Gucci or Versace– it’s all about how you carry it, darling!
If Troy’s insights were an haute couture collection, the emphasis would be heavily on the use of technology and social media. Get ready to trade in those open-house flyers for your very own Instagram Stories – because nothing says “luxury” like a well-placed boomerang of a champagne cork popping. Turn your steel-cold business into a personalized fairytale experience. Once upon a time, there were a realtor and their incredibly satisfied client… and they Instagram Lived happily ever after.
Finally, I only have three letters for you: W. W. W. In this pool party of luxury real estate, your website is your neon pool float. It needs to be flashy, bright, and impossible to ignore amidst the pool of blue of competitors. Maintain that online presence like you would a finely-manicured lawn in front of a million-dollar mansion, folks!
So there you have it, folks. If you want to break into the high-end real estate market, you’ve got to shine bright like a diamond and work it like a runway. Now excuse me while I go put a down payment on that penthouse I’ve always wanted…
Original article: https://www.inman.com/2023/11/27/how-do-you-define-a-luxury-brokerage-brand/
