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Regulatory Compliance Specialist Summer Goralik suggests adopting a proactive outlook in current real estate market scenario.
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Important to ask questions and adopt new strategies in business given the ever-dynamic industry challenges.
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Employing new business protocols and procedures can gear towards better compliance and effectiveness.
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Diverse conversations with clients and updating scripts may not only adapt to changing landscape but also elevate client servicing.
Hot Take
Now’s about the time we all amend our status from “just coping” to “thriving”, as preached by Summer Goralik, the esteemed regulatory compliance Yoda of real estate. With the real estate roller coaster we’re riding at the moment, she’s suggesting to strap in and get proactive instead of just hanging on.
We’re speaking of asking the hard-hitting questions, like “Why can’t every property just come with a free miniature pony?” and “Since when did two-bedroom single-baths become the new Park Avenue penthouse?” Yes, folks, it’s time to challenge conventions, whittle down confusions, and maybe alter our business tactics.
Just on the off chance you’d think of holding on to old procedures, our compliance guru is also recommending upgrading your business protocols. She probably means swapping out that old Rolodex for a CRM, but we’re also rooting for ergonomic chairs and a possibility of a pizza Friday every month.
And while you’re at it, don’t forget to change that client chit-chat too. Yeah, we might still need to bluff our way through the difference between escrow and Escargot (clue: one’s a snail, and it’s not the property term), but it’s time we learn to speak our clients’ language. That could mean indulging in a match of Fortnite to seal the deal or just listening when they rant about their weird neighbor, it’s all just part of the job.
So gear up, realtors, brokers, and everyone in the middle. The real estate landscape may look like a Monopoly board gone rogue, but hey, if we are armed with some solid advice from the industry’s version of Yoda, we might just make it out on top. After all, who wouldn’t want to checkmate in this sizzling game of real estate chess?
Original article: https://www.inman.com/2023/11/27/focus-on-fundamentals-clients-communication-compliance/
