Agent Evolution: ICNY 2024 Accentuates the Need for Developing Realtor Leaders
• “Great leaders aren’t hired; they’re developed,” emphasized the real estate coach at the Inman Connect New York (ICNY) 2024 event, triggering deep introspection among attending brokerage owners.
• The coach pressed the audience to understand that agent attrition can be significantly lowered by nurturing leadership abilities amongst their ranks.
• The looming threat for brokerages was reinforced: if you don’t invest in developing your agents into potential leaders, you risk losing them to more proactive and growth-focused competitors.
• An elaborate discussion unfolded around building effective leadership development programs and their crucial role in agent loyalty and retention.
• The role of leadership development was highlighted not only in the context of productivity but also around serving the community and contributing to the real estate industry’s overall growth.
• The brokerages who prioritized leadership development reportedly witnessed lower attrition, greater agent satisfaction, and higher productivity.
Real Estate Coach Brings the Heat on Leadership Development
• The ICNY 2024 real estate coach didn’t hold back, throwing down the gauntlet to the real estate bigwigs and challenging them to step up their leadership development game.
• The stark message was a wakeup call touching on the ill effects of conventional hiring practices and the benefits of a new approach revolving around nurturing in-house talent.
Nurture or Lose – The Ultimate Ultimatum for Brokerages
• The coach’s speech suggested that brokerages who don’t nurture agents would lose them, indirectly promoting a survival-of-the-fittest philosophy in the industry, pushing stagnating brokerages to adapt or risk mediocrity.
• The coach’s keynote was a breath of fresh air giving significant food for thought and action to the attendees.
Alright, here’s the laughably tragic hot take on this. You see, in the high-stakes, dog-eat-dog world of real estate, we’ve got brokerages so focused on quick wins that they neglect the basic human need to grow. Imagine being a high-performing agent, bringing home the bread, but feeling ‘blah’ because you’re just running on a glorified hamster wheel. No personal growth, just groundhog day on repeat! Now, enter our unnamed hero, the real estate coach who, at the ICNY 2024, took the stage to tell’em bosses, “Hey, your agents ain’t potted plants that just need sun and water (read: money and deals)!” Leadership skills are like exotic seasoning in a world full of comfort food. It brings the punch, the rave reviews, and the excitement! And to the brokerages still thinking they can shortcut their way through this? Well, you can lead a horse to water, but you can’t make it think it’s coffee! Feed them leadership java, folks, not just commission Kool-Aid!
Original article: https://www.inman.com/2024/01/23/workman-nows-not-the-time-to-lose-top-producing-agents/